Yoghurt in a Snowstorm

Loved the story of Rachel Rowlands, founder of Rachel Organic’s in yesterday’s Sunday Times.

This is a great example of a complex system adapting in the face of adversity, with new possibilities emerging, which eventually self organise and pattern around a few particularly workable outcomes. These outcomes then become attractors in their own right, investment comes from within the bigger system, as reinforcing feedback. The whole new business effectively makes and takes its own niche. (or as we say in Sunderland ‘macks and tacks its own niche’).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s