Putting the Brrr in Brrrum

Frozen canal - Birmingham 13-01-2010

Last week I travelled across to Birmingham a day early to miss the predicted snow and made a good decision. Only eight of the twelve attendees made it through the snow to my training workshop.

This was a follow up to last years two day Cognitive Edge and storytelling based training workshop. This time we worked through a practical example of message mapping, looked at TRIZ with the particular emphasis on business metaphor and a practical demonstration of the Argenta  three diamond approach to problem solving. I have just recently joined Argenta as an associate so this was a good opportunity to fully familiarise myself with the use of methods outside a more engineering perspective.

I particularly learned a lot about the applicability of certain techniques and thoroughly enjoyed myself.

Feedback from the client sounds positive:

Very thought-provoking and really interesting day, as we had hoped. A couple of the guys (have already) used message maps.


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